How it works

Every lead is checked before anyone bids on it.

We control the whole path, from the ad someone clicked to the moment the lead reaches a buyer. That is what lets us stand behind each one.

1

Our own forms and traffic

We run the landing pages and buy the traffic ourselves, so we know where every lead came from and what the person asked for.

2

24 checks before any bid

Each lead passes 24 validation checks before a buyer sees it. Anything rejected is logged with the exact reason.

3

Consent on record

TrustedForm and Jornaya certificates are captured on the form, along with the TCPA consent language the person agreed to.

4

Real-time delivery

Verified leads go out by ping/post in real time to buyers nationwide, while the consumer is still expecting the call.

What the 24 checks look at.

The checks fall into three groups. A lead has to clear all of them before it is offered to buyers.

Is the person real?

  • Phone number is valid and connected
  • Email can receive mail
  • Name is not test or junk data
  • Bot and form-speed detection

Is the request real?

  • Address and ZIP match the state
  • Property and ownership fit the vertical
  • Not a duplicate of a recent lead
  • Traffic source and IP are clean

Can you legally call?

  • TrustedForm certificate captured
  • Jornaya LeadiD captured
  • TCPA consent text recorded
  • Do-not-call screening
LeadVerticalResultLogged reason
VL-3A91Roofing, OHPassed24 of 24 checks passed
VL-7C04Solar, AZRejectedPhone number is disconnected
VL-B2E8Auto insurance, FLPassed24 of 24 checks passed
VL-0F6DWindows, GARejectedDuplicate of a lead from 2 days ago
VL-91AAHVAC, TXRejectedForm filled in under 4 seconds

Example entries, for illustration.

3x–8x

Return on spend for our buyers

~13,000

New leads coming in every day

392,358

Leads delivered in the last 30 days

24

Validation checks on every lead

12

Home services verticals live

50

States covered nationwide

Spend less time qualifying and more time closing.